{"id":127,"date":"2025-03-02T22:12:07","date_gmt":"2025-03-02T22:12:07","guid":{"rendered":"https:\/\/wmoore.bitweb1.nwtc.edu\/webmgmt\/?p=127"},"modified":"2025-03-02T22:18:20","modified_gmt":"2025-03-02T22:18:20","slug":"enhance-content-strategy-based-on-user-behavior","status":"publish","type":"post","link":"https:\/\/wmoore.bitweb1.nwtc.edu\/webmgmt\/enhance-content-strategy-based-on-user-behavior\/","title":{"rendered":"Enhance Content Strategy Based on User Behavior"},"content":{"rendered":"\n<p><strong>Analytical Data:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If Google Analytics behavior flow indicates users frequently exit the site after visiting program pages and time spent on these pages is low (e.g., under 30 seconds), this suggests a need for better engagement.<\/li>\n<\/ul>\n\n\n\n<p><strong>Recommendation:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add more engaging content such as videos, student testimonials, and FAQs on program pages.<\/li>\n\n\n\n<li>Improve call-to-action (CTA) placements, encouraging users to apply, request information, or chat with an advisor.<\/li>\n<\/ul>\n\n\n\n<p><strong>Why?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improving content engagement keeps users on the site longer, reducing exit rates and increasing application conversions.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"612\" src=\"https:\/\/wmoore.bitweb1.nwtc.edu\/webmgmt\/wp-content\/uploads\/2025\/03\/image-2-1024x612.png\" alt=\"\" class=\"wp-image-135\" srcset=\"https:\/\/wmoore.bitweb1.nwtc.edu\/webmgmt\/wp-content\/uploads\/2025\/03\/image-2-1024x612.png 1024w, https:\/\/wmoore.bitweb1.nwtc.edu\/webmgmt\/wp-content\/uploads\/2025\/03\/image-2-300x179.png 300w, https:\/\/wmoore.bitweb1.nwtc.edu\/webmgmt\/wp-content\/uploads\/2025\/03\/image-2-768x459.png 768w, https:\/\/wmoore.bitweb1.nwtc.edu\/webmgmt\/wp-content\/uploads\/2025\/03\/image-2.png 1105w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Analytical Data: Recommendation: Why?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-127","post","type-post","status-publish","format-standard","hentry","category-information-technology"],"_links":{"self":[{"href":"https:\/\/wmoore.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/posts\/127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wmoore.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wmoore.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wmoore.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wmoore.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/comments?post=127"}],"version-history":[{"count":2,"href":"https:\/\/wmoore.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/posts\/127\/revisions"}],"predecessor-version":[{"id":136,"href":"https:\/\/wmoore.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/posts\/127\/revisions\/136"}],"wp:attachment":[{"href":"https:\/\/wmoore.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/media?parent=127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wmoore.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/categories?post=127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wmoore.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/tags?post=127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}