Northeast WI Technical College

Wordfence Security

• URL: https://www.wordfence.com/
• Purpose:
  Wordfence Security is one of the most popular WordPress security plugins, offering firewall protection, malware scanning, login security, and more. Its comprehensive suite of features helps safeguard your WordPress site from various threats.

Items Addressed by Wordfence Security:

1. Brute Force Attack Prevention: Limits login attempts and provides CAPTCHA support to prevent automated login attempts.
2. Malware Scanning: Continuously scans for malware, trojans, backdoors, and suspicious code, alerting users of any issues.
3. Firewall Protection: Blocks malicious traffic and implements advanced firewall rules to protect against external attacks.
4. Real-time Threat Defense Feed: Provides up-to-date protection against emerging threats by constantly updating the firewall rules and malware signatures.

Wordfence Security is easy to install and configure, offering detailed reports about your website’s security status. It’s an excellent tool for those looking to enhance their WordPress site’s security in multiple aspects.

LastPass

• URL: https://www.lastpass.com/
• Price: Free (Premium version available at $36/year)

Pros:

• User-friendly interface with intuitive navigation.
• Robust browser integration for easy autofill.
• Provides dark web monitoring for premium users.

Cons:

• Recent security breaches have raised concerns about overall safety.
• Premium plan is relatively expensive.

Ease of Use:

• Extremely easy to use, with excellent user experience across devices.

Bitwarden

URL: https://bitwarden.com/

Price: Free (Premium version available at $10/year)

Pros:

• Open-source and highly transparent.
• Affordable premium plan with additional features.
• Multi-device sync capability.
• Strong security protocols and encryption.

Cons:

• The interface may feel less polished compared to some premium-only services.
• Occasional syncing issues reported.

Ease of Use:

• Relatively easy to set up and use, with straightforward browser extensions and desktop applications.

Improve Mobile Experience

Analytical Data:

• If Google Analytics shows that 60%+ of users access the site via mobile devices, but the bounce rate on mobile is significantly higher than desktop (e.g., 70% vs. 40%), this indicates usability issues.

Recommendation:

• Optimize the NWTC website for mobile responsiveness, ensuring pages load quickly, and navigation is mobile-friendly.
• Implement Accelerated Mobile Pages (AMP) and responsive design to enhance mobile usability.

Why?

• High mobile traffic but high bounce rates indicate a poor user experience.
• Enhancing mobile usability can increase user engagement and reduce bounce rates, leading to higher conversions.

Optimize Page Load Speed

Analytical Data:

• If Google Analytics Page Speed Insights reports an average page load time of 5+ seconds, and pages with slower load times have higher exit rates (e.g., 50%+), it suggests performance issues.

Recommendation:

• Compress images, leverage browser caching, and implement Content Delivery Networks (CDNs) to reduce load times.
• Minimize JavaScript and CSS to improve performance.

Why?

• Studies show that 53% of users abandon a site if it takes longer than 3 seconds to load.
• A faster site improves user experience, engagement, and conversion rates.

Enhance Content Strategy Based on User Behavior

Analytical Data:

• If Google Analytics behavior flow indicates users frequently exit the site after visiting program pages and time spent on these pages is low (e.g., under 30 seconds), this suggests a need for better engagement.

Recommendation:

• Add more engaging content such as videos, student testimonials, and FAQs on program pages.
• Improve call-to-action (CTA) placements, encouraging users to apply, request information, or chat with an advisor.

Why?

• Improving content engagement keeps users on the site longer, reducing exit rates and increasing application conversions.

Improve Search Engine Optimization (SEO)

Analytical Data:

• If Google Analytics and Google Search Console show that organic search accounts for only 20% of traffic, and certain keywords have a high impression count but low click-through rate (CTR), it indicates weak SEO performance.

Recommendation:

• Improve on-page SEO by optimizing meta descriptions, title tags, and content for high-intent keywords.
• Implement structured data markup to improve visibility in search results.

Why?

• Enhancing SEO will increase organic traffic, improve ranking on search engines, and attract more prospective students to the website.