Northeast WI Technical College

Enhance Content Strategy Based on User Behavior

Analytical Data:

• If Google Analytics behavior flow indicates users frequently exit the site after visiting program pages and time spent on these pages is low (e.g., under 30 seconds), this suggests a need for better engagement.

Recommendation:

• Add more engaging content such as videos, student testimonials, and FAQs on program pages.
• Improve call-to-action (CTA) placements, encouraging users to apply, request information, or chat with an advisor.

Why?

• Improving content engagement keeps users on the site longer, reducing exit rates and increasing application conversions.