Improve Mobile Experience
Analytical Data:
- If Google Analytics shows that 60%+ of users access the site via mobile devices, but the bounce rate on mobile is significantly higher than desktop (e.g., 70% vs. 40%), this indicates usability issues.
Recommendation:
- Optimize the NWTC website for mobile responsiveness, ensuring pages load quickly, and navigation is mobile-friendly.
- Implement Accelerated Mobile Pages (AMP) and responsive design to enhance mobile usability.
Why?
- High mobile traffic but high bounce rates indicate a poor user experience.
- Enhancing mobile usability can increase user engagement and reduce bounce rates, leading to higher conversions.
No Comments